DEAL_OVERVIEW
Deal Terms
Date
2025-05-01
Amount
Undisclosed
Est. Multiple
N/A
Key Talent
N/A
Integration Time
N/A
Categories
Reverse ETLData Integration
Deal Multiples
No detailed multiples available
Strategic Rationale
Acquired the reverse-ETL leader (rebranded Fivetran Activations) to close the loop from warehouse back to operational tools — making Fivetran an end-to-end data-movement platform ahead of its merger with dbt Labs.
POST_ACQUISITION_TIMELINE
No post-acquisition events tracked
KEY_PEOPLE
No tracked role transitions