DEAL_OVERVIEW
Deal Terms
Date
2020-11-02
Amount
$3.2B
Est. Multiple
64.0x
Key Talent
100 engineers
Integration Time
12 months
Categories
Customer Data PlatformData Integration
Deal Multiples
EV / ARR
Based on estimated $50M ARR. Significant premium in CDP market.
64.0x
EV / Revenue
Based on ~$76M total revenue at time of deal.
42.0x
Strategic Rationale
Combine Twilios communication APIs with Segments customer data platform to enable personalized customer engagement.
POST_ACQUISITION_TIMELINE4 EVENTS
2021-02-01reorg
Segment becomes Twilio Segment division
Peter Reinhardt continues as Segment CEO within Twilio. Segment operates as an independent division.
2022-01-15feature integration
Twilio Engage launched
Twilio launches Engage, combining Segment CDP with Twilio communications for personalized marketing.
2023-06-01team departure
Peter Reinhardt departs as Segment CEO
Segment co-founder and CEO Peter Reinhardt leaves Twilio. Thomas Neto takes over Segment leadership.
2024-01-15reorg
Segment folded into Twilio Data & Applications
Segment loses independent division status, merged into broader Twilio Data & Applications unit.
KEY_PEOPLE
No tracked role transitions